If you own a brick and mortar store, you might keep hearing that you should provide your customers with “an experience” in your store. I don’t believe brick and mortar retail is “dead” or “dying,” but I do believe in-store experiences make you unique and gives you a competitive edge over online retailers. Creating experiences is a way to draw your ideal customer into your store while providing … [Read more...] about Why and How to Run a Make and Take in Your Shop
If you’re approaching your first holiday season as a brick and mortar store owner or you need a little help preparing for the busy season, consider this your mini small business guide for holiday planning! I know, I know it’s Summer. Why are we talking about the holidays? For seasoned retailers, working way ahead of the seasons is probably the norm. But for new retailers, I often hear … [Read more...] about Small Business Guide For Holiday Planning
We all learn from each other, so why not share the ins and outs of everything it takes to start, run and grow your own business. Whether you’re an established brick and mortar, or someone who’s in the process of creating their own business, our new, monthly small business blog feature will focus on connecting entrepreneurial spirits, like you, with expert insight from small business owner, Kathy … [Read more...] about Meet Small Business Blogger – Kathy Cruz!