When potential customers go online to find products like those you offer, browsers such as Google will yield hundreds of search engine request pages (SERPs). But the page volume doesn't matter, because your prospective customers only have the time and patience to view the first three or four organic (non-ad) results. That's why it's imperative to use search engine optimization (SEO) to make sure … [Read more...] about SEO: Improve Your Web Page’s Search Results
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Online Advertising for your Maker Business
On its surface, the internet seems like a marketing paradise. No other interface offers the variety of interactive promotional tools that allow you to connect with customers. But all of that choice presents ample opportunity for mistakes and missteps, and online advertising is not one-size-fits-all. Here's what you need to know before beginning to use the internet as a marketing and advertising … [Read more...] about Online Advertising for your Maker Business
Make the World Your Market: Selling Online
Most full-time makers sell online, even if only to supplement other sales channels. But are you tapping in to all of the sales opportunities available to you through online commerce? Whether you're just starting up your digital presence or building on it, the key to online sales growth is understanding how to operate in a virtual marketplace and fully committing to the tools that will help you … [Read more...] about Make the World Your Market: Selling Online
