As a small business owner, when you lose money you can often gain it back. This is not true for time. Time lost is irretrievable, so make each moment count! Poor time management skills will put a huge dent in your business’ potential. Use good time management skills to make the most of each day…
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How to Declutter to Increase Creativity
Spring is here, and that means it’s time to clean up! Take advantage of the brighter days and start your spring cleaning with some workspace organization. Having your work area decluttered and organized will help increase your creativity. Tips for Workspace Organization Declutter Your Work Surface Clear off your workspace and sort your work. A…
Ten Ways to Grow Social Media Following
Once you have your craft business or your Etsy shop up and running, you will need to spend time promoting your business. Social media is a great way to introduce consumers to your brand and to reach a larger audience. Here are ten tips on how to grow your social media following for your craft…
Trendspotting with Darice
As a maker, it helps to stay on top of craft industry trends. Creating products that will have mass appeal helps boost sales. There are several ways to find out about trends before they happen. Here are some of our favorite sources that help us become the first to spot what’s hot. It’s important to…
Create Eye-Catching Craft Show Displays
If you want to draw shoppers to your craft fair booth, put the same care into your display that you put into your crafts. Here are seven smart strategies to help you get started. 1. Keep it neat. Cover your table in wrinkle-free, floor-length fabric (solids and light colors work best) to hide extra boxes,…
Come Together: How to Start a Craft Group
Connecting with like-minded makers can fuel your creativity, help you hone your crafting skills, and keep you energized. Not sure where to start? Here are some helpful hints on starting a craft group. 1. Set goals. Decide what type of crafting group you want to start. A knitting circle for yarn enthusiasts only? A craft-of-the-month…
Picture Perfect: 6 Free Photo Background Ideas
Even the most beautiful crafts won’t sell online without great photography to showcase them. How do you shoot like a pro? In addition to mastering technical basics like lighting, focus and contrast, you can make your product photography pop with the right background. Makers often stick to white, seamless paper backdrops, but you can put…
Do’s and Don’ts for a Successful Craft Fair
A day at the fair can be exhilarating, exhausting … or both. Use these strategies collected from craft fair veterans to minimize stress and maximize your profit potential. DO your homework. Research craft fairs to find one that’s a good fit for your products. Who typically attends? Who exhibits? What types of products are sold?…
Time to Quit Your Day Job?
It’s not always easy to make the leap. Our quiz can help you decide. Admit it. You’ve thought about it. If you love crafting enough to design and sell your own products, you’ve probably daydreamed about making it your “real” job. But are you ready to take crafting from sideline to full-time? Here’s a quick…
10 Must-Have Apps to Grow Your Business
From bookkeeping basics to rewarding referrals, these online tools can help you succeed. 1. Referral Candy drives word-of-mouth sales by giving your customers a coupon code to share with their friends online when they buy an item from you. If their friends buy from your store, the customer who referred them to you gets a…
