If you’re not currently offering craft supplies at your garden center, you’re missing out on a golden opportunity. Not only do these products enhance your own displays, making them more decorative and eye-catching, they also provide an additional revenue-generating opportunity. Petitti Garden Centers, for example, uses Darice products in many of its displays. “Darice’s products…
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Grow Your Brand’s Presence on Pinterest
Pinterest is a great resource for promoting your craft business or blog. Many in the industry will tell you that Pinterest is one of their top traffic referrers! Keep reading to learn how you can use Pinterest for business to maximize your presence and grow a following for your brand. Create a Business Account To…
Measuring the Success of Your Maker Business
“How is your business doing?” You are sure to either hear this a lot or ask your self this question often after you start your own Etsy or maker business. Measuring success in business is an important thing to evaluate often as you nurture and grow your craft business. As I mentioned in my top…
Best Apps for Your Maker Business
In my article listing the top five pieces of advice for running a business from home, I wrote about the importance of staying connected and organized using technology. Small business owners can keep working wherever they are thanks to a wide variety of apps. These applications will help you manage your time, your inventory, be…
How to Brand Your Business
You rarely get a second chance to make a first impression, so figuring out how to brand your business is something you want to “get right” the first time. Your brand, from your name to your logo to your mission statement, lets consumers know who you are and what you represent. Here are some things…
Cut Down on Crafting Distractions for Kids
Watching kids’ eyes light up at their own creativity is a gratifying experience, but if you’ve ever taught crafts to kids, you know all too well the challenge of igniting that creative flame. Here are some tips to help you prevent distractions and keep your group focused during craft time. Do a dry run Kids…
Time Management Techniques for Makers
As a small business owner, when you lose money you can often gain it back. This is not true for time. Time lost is irretrievable, so make each moment count! Poor time management skills will put a huge dent in your business’ potential. Use good time management skills to make the most of each day…
How to Declutter to Increase Creativity
Spring is here, and that means it’s time to clean up! Take advantage of the brighter days and start your spring cleaning with some workspace organization. Having your work area decluttered and organized will help increase your creativity. Tips for Workspace Organization Declutter Your Work Surface Clear off your workspace and sort your work. A…
Ten Ways to Grow Social Media Following
Once you have your craft business or your Etsy shop up and running, you will need to spend time promoting your business. Social media is a great way to introduce consumers to your brand and to reach a larger audience. Here are ten tips on how to grow your social media following for your craft…
Trendspotting with Darice
As a maker, it helps to stay on top of craft industry trends. Creating products that will have mass appeal helps boost sales. There are several ways to find out about trends before they happen. Here are some of our favorite sources that help us become the first to spot what’s hot. It’s important to…
