You’ve set up your online shop and are ready for the sales to come rolling in, but they’re not. What gives? Have you taken a look at your product photography? Are the photos of your product really representing them in the best light (both literally and figuratively)? Do they tell a story that your customers want to be a part of? Photography is one of the most important parts of selling online. … [Read more...] about Product Photography 101: Beginner’s Guide to Shots That Sell
Market events are a great way for makers and retailers to get out of their homes and stores and out in front of hundreds or even thousands of people. There's an initial investment when you start participating in these type of events, so it’s important to have a plan. Here are my tips for how to set benchmarks for market events. What is a “Market Event”? It could be a craft show at your … [Read more...] about How to Set Sales and Inventory Benchmarks for Market Events
Online shopping is convenient, but it doesn’t offer the personal touches of in-store experiences, and brick and mortar retail stores are far from dead. According to Adobe, more than 80% of holiday shopping in 2018 was done in brick and mortar stores. -Independent Retailer. As an independent retail store owner myself, my sister and I know the value we provide when we’re face to face with our … [Read more...] about How to Run an In-Store DIY Workshop
Hi, this is Kara, from Kailo Chic and I am here to share the pros and cons of selling online that I have learned over the past 14 years in business. Kailo Chic started in February 2005. I had just graduated from UT with a degree in Chemical Engineering and was ready to start working. After the first week at my new post college job, I freaked out and quit. Not the smartest thing to do, but I was … [Read more...] about The Pros and Cons of Selling Online
Are you a maker who’s ready to grow and scale their business? Have you set up an efficient system to make your products quickly? Have you sourced your materials at discounted prices, or in bulk, so you can sell at wholesale prices and still profit? If you answered yes to these questions, then you might be ready to approach retailers and sell your products at wholesale or consignment pricing. … [Read more...] about Selling to Retailers: Are you Prepared?
Selling at craft shows takes a lot of time and energy, so you want to make sure you choose your events wisely. As an online maker business, you must make an informed decision about which craft and maker events to participate in to get the most from your investment. There are several factors to consider when deciding which craft fair is right for you and your brand. I gathered advice from a few … [Read more...] about Choosing the Right Craft Fair for Your Goods