National Craft Month is just around the corner and I want to help you, the retail store owner, prepare for it. We should all look at National Craft Month as a movement. Why? When I ask workshop attendees in my own store what brings them in, many of them say they reserve a spot in our workshops so they can put their phone downs and dedicate some time doing things they love….being … [Read more...] about 10 ways retailers can take advantage of National Craft Month in March
Online shopping is convenient, but it doesn’t offer the personal touches of in-store experiences, and brick and mortar retail stores are far from dead. According to Adobe, more than 80% of holiday shopping in 2018 was done in brick and mortar stores. -Independent Retailer. As an independent retail store owner myself, my sister and I know the value we provide when we’re face to face with our … [Read more...] about How to Run an In-Store DIY Workshop
Hi, this is Kara, from Kailo Chic and I am here to share the pros and cons of selling online that I have learned over the past 14 years in business. Kailo Chic started in February 2005. I had just graduated from UT with a degree in Chemical Engineering and was ready to start working. After the first week at my new post college job, I freaked out and quit. Not the smartest thing to do, but I was … [Read more...] about The Pros and Cons of Selling Online
Are you a maker who’s ready to grow and scale their business? Have you set up an efficient system to make your products quickly? Have you sourced your materials at discounted prices, or in bulk, so you can sell at wholesale prices and still profit? If you answered yes to these questions, then you might be ready to approach retailers and sell your products at wholesale or consignment pricing. … [Read more...] about Selling to Retailers: Are you Prepared?
Deciding what to sell is one of the biggest ongoing decisions retailers have to make. You want to sell items that are both in high demand and profitable. Here are several things to consider to help during the assortment planning process. In no time you'll be finding the right products for your customer base. Assortment Planning Process: Research The first step in the assortment planning process … [Read more...] about Choose the Right Products for Your Customers
As a home-based business owner and maker, it can sometimes feel daunting to reach customers outside your circle of influence. With craft shows you are limited to whoever shows up that day. With online shops, you rely on returning customers, referrals, and social media channels. If you are looking for fresh ideas for attracting clients, we can help. Here are several creative ways to grow your … [Read more...] about Creative Ways to Grow Your Customer Base