If you own a brick and mortar store, you might keep hearing that you should provide your customers with “an experience” in your store. I don’t believe brick and mortar retail is “dead” or “dying,” but I do believe in-store experiences make you unique and gives you a competitive edge over online retailers. Creating experiences is a way to draw your ideal customer into your store while providing … [Read more...] about Why and How to Run a Make and Take in Your Shop
Small Business
A New Resource for Retailers: Savvy Shopkeeper Retail Podcast
I am thrilled to announce the Savvy Shopkeeper Retail Podcast recently launched and Darice is the exclusive sponsor of Season 1! You might be wondering, “What is a podcast?” It’s a series of spoken, audio episodes, often focused on a particular topic or theme. You can subscribe to podcasts on a phone app so you receive an update when a new episode is published and it’s FREE. Savvy Shopkeeper’s … [Read more...] about A New Resource for Retailers: Savvy Shopkeeper Retail Podcast
Deciding What to Make and Sell Online
I get asked quite a bit about how I decide what to make and sell online. Where does the inspiration come from? How to I decide what to sell? Where do I source my supplies? Well, you are in luck! I am going to share my process for creating and adding new products to my online shop with you today. What to make and sell online? Here are some things to consider. Where to Draw New Product … [Read more...] about Deciding What to Make and Sell Online
11 Ways to Get Your Retail Business Ready for 4th Quarter
For many retail business owners, the 4th Quarter is their busiest and most profitable time of the year. For some retailers, the 4th Quarter can generate the same amount of sales in the 4th Quarter as the 9 months prior to that - this makes for a very busy last quarter! Whether you have that kind of volume in 3 months or not, you will still most likely be busy so you need to do some holiday prep … [Read more...] about 11 Ways to Get Your Retail Business Ready for 4th Quarter
How to Market Your Online Maker Shop
If you build it, they will shop. That’s how the saying goes right? Well, not exactly. Once you have your shop set up and ready for that first sale, you might just find yourself in a slump. The sales don’t just happen, you have to get people to your shop before you can start cashing those checks. The key to doing this? Marketing. That’s right, some things never change. Marketing is and will likely … [Read more...] about How to Market Your Online Maker Shop
10 Holiday Best Sellers for Your Shop
It's no surprise that Christmas is the holiday when shoppers spend the most money. From holiday decorations to party supplies and gifts, most consumers go all out. Just as there are certain gifts that never go out of style, there are several holiday craft and decor items that are always popular. Here are 10 tried and true holiday best sellers for you to stock in your shop. Holiday best … [Read more...] about 10 Holiday Best Sellers for Your Shop
