Preparing for a craft show can be extremely time consuming, but also profitable and fun! You will meet so many wonderful people and form a comradery with other artists at the event. There is nothing more rewarding than someone purchasing something that you put your blood, sweat, and yes, sometimes tears in. Selling at a holiday craft show can be a little daunting at first, so I put together my … [Read more...] about 6 Tips for Prepping for Holiday Craft Shows
Brick and Mortar
5 Summer Make and Take Project Ideas
Whether you're hosting a quick craft night with friends or a fun make and take style class, one of these 5 make and take ideas is sure to fill the need you're looking for! Crafts nights are one of my all time favorite ways to get to know people. I love seeing people be creative and express themselves even when it seems like what you're doing is simple and small. I guarantee you, you will see … [Read more...] about 5 Summer Make and Take Project Ideas
How to Set Sales and Inventory Benchmarks for Market Events
Market events are a great way for makers and retailers to get out of their homes and stores and out in front of hundreds or even thousands of people. There's an initial investment when you start participating in these type of events, so it’s important to have a plan. Here are my tips for how to set benchmarks for market events. What is a “Market Event”? It could be a craft show at your … [Read more...] about How to Set Sales and Inventory Benchmarks for Market Events
Small Business Trends for Independent Retailers in 2019
Since my sister and I opened our brick and mortar store, The Salvaged Boutique, we’ve seen many trends come and go. Nowadays, not only do businesses with physical spaces need to keep a pulse on what’s going on in their communities, what will bring people in the doors, and what merchandise is trending, but we also have to educate ourselves about technology and having a strong online presence. … [Read more...] about Small Business Trends for Independent Retailers in 2019
7 Tips for Creating an Eye-Catching Window Display
If you own a brick and mortar store, you probably buy products from Darice to resell. If you own a craft store or if you have a business that offers creative workshops, you probably buy craft-related items from Darice for your workshops. But have you considered what you can do with products from Darice for a store or DIY window display? I co-own The Salvaged Boutique in Lakewood, Ohio with my … [Read more...] about 7 Tips for Creating an Eye-Catching Window Display
10 ways retailers can take advantage of National Craft Month in March
National Craft Month is just around the corner and I want to help you, the retail store owner, prepare for it. We should all look at National Craft Month as a movement. Why? When I ask workshop attendees in my own store what brings them in, many of them say they reserve a spot in our workshops so they can put their phone downs and dedicate some time doing things they love….being … [Read more...] about 10 ways retailers can take advantage of National Craft Month in March
