Keeping up with constant changes in social media can be challenging. I get it! As retail business owners, social media is an important tool in our marketing toolbelt so it’s important to keep up with the trends. I’m here to help you learn what we can expect to see in 2020 social media trends. Ten 2020 social media trends for retailers: #1: Social Commerce Consumers are buying directly from … [Read more...] about 2020 Social Media Trends for Retailers
Brick and Mortar
Tips for Flipping Inventory After the Holidays
If you’re a first-year brick and mortar store owner, you might be wondering what you’ll do with holiday-specific inventory that’s still in your store after December 25th. Or, maybe you’ve been open a few years but you’ve wondered how other retailers handle this every season. I get it. As I started on my brick and mortar path, I wondered these things too! I’m here to give you some inventory tips … [Read more...] about Tips for Flipping Inventory After the Holidays
A Day in the Life of a Retail Store Owner: Kathy Cruz
A day in the life of a retail brick and mortar store owner usually isn’t confined to “business hours.” Retail business owners work hard. Really hard. And although I personally work hard at establishing boundaries, I do find some parts of the business I co-own with my sister, will still find it’s way into my “time off” or even my days off. Here's my "day in the life of a small business … [Read more...] about A Day in the Life of a Retail Store Owner: Kathy Cruz
11 Ways to Make Your Shop More Eco-friendly
Recycling at home has become the norm, but have you ever thought about ways to be more environmentally friendly in your business? What exactly does Eco-friendly mean? It simply means earth-friendly and not harmful to the environment. You might be asking why is it important to do this as a business owner? Because consumers are asking for it. Going green isn’t a fad. Shoppers are embracing this … [Read more...] about 11 Ways to Make Your Shop More Eco-friendly
Simple + Inexpensive DIY Packaging Ideas for Online Shops
There are many different ways to package the orders you receive from your online shop. Some options like custom printed boxes may look nice and give your customers a wow factor, but they can be really pricey. Just because you can’t afford the special custom printed boxes and tissue, doesn’t mean you are relegated to the boring brown box. There are several DIY packaging ideas you can cheaply … [Read more...] about Simple + Inexpensive DIY Packaging Ideas for Online Shops
Why and How to Run a Make and Take in Your Shop
If you own a brick and mortar store, you might keep hearing that you should provide your customers with “an experience” in your store. I don’t believe brick and mortar retail is “dead” or “dying,” but I do believe in-store experiences make you unique and gives you a competitive edge over online retailers. Creating experiences is a way to draw your ideal customer into your store while providing … [Read more...] about Why and How to Run a Make and Take in Your Shop
