A day in the life of a retail brick and mortar store owner usually isn’t confined to “business hours.” Retail business owners work hard. Really hard. And although I personally work hard at establishing boundaries, I do find some parts of the business I co-own with my sister, will still find it’s way into my “time off” or even my days off. Here's my "day in the life of a small business … [Read more...] about A Day in the Life of a Retail Store Owner: Kathy Cruz
Brick and Mortar
11 Ways to Make Your Shop More Eco-friendly
Recycling at home has become the norm, but have you ever thought about ways to be more environmentally friendly in your business? What exactly does Eco-friendly mean? It simply means earth-friendly and not harmful to the environment. You might be asking why is it important to do this as a business owner? Because consumers are asking for it. Going green isn’t a fad. Shoppers are embracing this … [Read more...] about 11 Ways to Make Your Shop More Eco-friendly
Simple + Inexpensive DIY Packaging Ideas for Online Shops
There are many different ways to package the orders you receive from your online shop. Some options like custom printed boxes may look nice and give your customers a wow factor, but they can be really pricey. Just because you can’t afford the special custom printed boxes and tissue, doesn’t mean you are relegated to the boring brown box. There are several DIY packaging ideas you can cheaply … [Read more...] about Simple + Inexpensive DIY Packaging Ideas for Online Shops
Why and How to Run a Make and Take in Your Shop
If you own a brick and mortar store, you might keep hearing that you should provide your customers with “an experience” in your store. I don’t believe brick and mortar retail is “dead” or “dying,” but I do believe in-store experiences make you unique and gives you a competitive edge over online retailers. Creating experiences is a way to draw your ideal customer into your store while providing … [Read more...] about Why and How to Run a Make and Take in Your Shop
A New Resource for Retailers: Savvy Shopkeeper Retail Podcast
I am thrilled to announce the Savvy Shopkeeper Retail Podcast recently launched and Darice is the exclusive sponsor of Season 1! You might be wondering, “What is a podcast?” It’s a series of spoken, audio episodes, often focused on a particular topic or theme. You can subscribe to podcasts on a phone app so you receive an update when a new episode is published and it’s FREE. Savvy Shopkeeper’s … [Read more...] about A New Resource for Retailers: Savvy Shopkeeper Retail Podcast
11 Ways to Get Your Retail Business Ready for 4th Quarter
For many retail business owners, the 4th Quarter is their busiest and most profitable time of the year. For some retailers, the 4th Quarter can generate the same amount of sales in the 4th Quarter as the 9 months prior to that - this makes for a very busy last quarter! Whether you have that kind of volume in 3 months or not, you will still most likely be busy so you need to do some holiday prep … [Read more...] about 11 Ways to Get Your Retail Business Ready for 4th Quarter
