Are you a maker or small business looking to get out of your studio, store, or online shop so you can connect with and reach more people? Summer Fair and Market Events are a great way to accomplish this AND bring in more revenue. But I have to be honest, they are A LOT of work. Follow along for my tips and tricks for making sure you're prepped for success. 4 steps for exhibiting at a summer … [Read more...] about Summer Fair Exhibiting Guide
Small Business
Product Photography 101: Beginner’s Guide to Shots That Sell
You’ve set up your online shop and are ready for the sales to come rolling in, but they’re not. What gives? Have you taken a look at your product photography? Are the photos of your product really representing them in the best light (both literally and figuratively)? Do they tell a story that your customers want to be a part of? Photography is one of the most important parts of selling online. … [Read more...] about Product Photography 101: Beginner’s Guide to Shots That Sell
How to Set Sales and Inventory Benchmarks for Market Events
Market events are a great way for makers and retailers to get out of their homes and stores and out in front of hundreds or even thousands of people. There's an initial investment when you start participating in these type of events, so it’s important to have a plan. Here are my tips for how to set benchmarks for market events. What is a “Market Event”? It could be a craft show at your … [Read more...] about How to Set Sales and Inventory Benchmarks for Market Events
Small Business Trends for Independent Retailers in 2019
Since my sister and I opened our brick and mortar store, The Salvaged Boutique, we’ve seen many trends come and go. Nowadays, not only do businesses with physical spaces need to keep a pulse on what’s going on in their communities, what will bring people in the doors, and what merchandise is trending, but we also have to educate ourselves about technology and having a strong online presence. … [Read more...] about Small Business Trends for Independent Retailers in 2019
Shipping 101: How to Choose the Right Method for Your Business
So, you’ve decided to set up shop online and want to figure out how to go about shipping your products to the customer. While there are several options to consider, I am going to shed some light on which might be the right option for your small business. Follow along for this quick Shipping 101 Lesson! Shipping 101: Your Carrier Options The Post Office There’s nothing like the classic, … [Read more...] about Shipping 101: How to Choose the Right Method for Your Business
7 Tips for Creating an Eye-Catching Window Display
If you own a brick and mortar store, you probably buy products from Darice to resell. If you own a craft store or if you have a business that offers creative workshops, you probably buy craft-related items from Darice for your workshops. But have you considered what you can do with products from Darice for a store or DIY window display? I co-own The Salvaged Boutique in Lakewood, Ohio with my … [Read more...] about 7 Tips for Creating an Eye-Catching Window Display
