The hot color this year is electric blue. From decor to accessories and everything in between, bright and electric blue will be in the spotlight. Learn more about why this hue is trending as well as what consumers are looking for.
Pantone named classic blue their 2020 color of the year, but Pantone’s Electric Night is the shade of blue that is taking over runways and showrooms. The color harks back to the most famous blue tone, International Klein Blue, which was created by the French Artist Yves Klein in the 1950s. Electric Blue has been seen on the runway and in design shows as both a statement color and as an accent color.
The fashion world got its first glimpse of Electric Blue at New York Fashion Week. Notable designers such as Phillip Lim, Marc Jacobs, and Tibi all used the color in their new runway collections. The trend continued into London Fashion Week, where Molly Goddard and Bregazzi used Electric Blue for key pieces in their collections.
Sellers will want to offer consumers a mix of products that use Electric Blue as the primary color, along with pieces that use the blue as an accent color. Dresses, coats, and trousers are all larger pieces that look great in this solid color. The great thing about this blue is that it is wearable and will appeal to a wider range of consumers than other vibrant colors, such as hot pink.
Electric Blue is also a wonderful accent color. The hue pairs beautifully with a wide variety of colors, including greens, yellows, and neutrals. Add bright blue to handmade items, such as this hand dyed scarf, to bring the trend into your current designs.
Makers can use this richly colored electric blue yarn to create handmade clothing items in the color of the year.
When it comes to necklaces, rings, and other jewelry, several beads and stones lend themselves to the trend. The vibrant color is found in nature, such as with this agate stone pendant. The color really pops when it is set next to white and black.
Use Electric Blue textiles, such as cording, suede, faux leather, and string to provide consumers with even more options. Braided bracelets, faux leather earrings, and mini tassels are all fun jewelry accents that look great in this trendy color.
Electric Blue has not been limited to just clothing in the world of international design. The color was highlighted globally from Milan Design Week to NeoCon. The bold color works to cover an entire room, but it also is an excellent accent color. The hue gives a great pop of color in an otherwise minimal space.
Lighting is a quick and simple way for consumers to add this trending color to their home. Switch out bulbs for bright blue globe light bulbs to instantly transform any space.
Wall art with pops of bright blue are a great way to incorporate this trend. Paint pouring with this shade will appeal to buyers who want to embrace the color trend without changing their entire decor.
Surprisingly, the color lends itself to Americana well. Switch out the basic blue in your products for Electric Blue to achieve pleasing results. The hue gives added dimension to the classic red, white, and blue palette.
Cushions and poufs are another quick and simple way that consumers can bring bright blue into their homes. Not everyone can change their couch to match the trend, but they can easily update their living spaces with new accent pillows and floor pillows that are on trend.
There are so many fun and easy ways to bring the trendy Electric Blue color to your marketplace! In addition to the above suggestions, the color lends itself to other popular ideas, such as the galaxy trend. To learn more about what’s hot this year, see our article about the Creativation 2020 Industry Trends.
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Morena from MorenasCorner.com is the kind of girl who would rather have paint on her fingers than get a manicure. Morena’s passion is using thrifted and inexpensive finds to craft designer inspired creations, and she enjoys creating colorful, bold pieces of home decor. The Italian-American daughter of two DIYers, she and her husband strive to pass the tradition and value of handmade to their four children.