As technology has improved and the use of portable electronic devices becomes more common, it is easier to take work with you everywhere. Long gone are the days of weekends away from the office phone or a vacation where you are “off the grid”. While there are many benefits to being available for contact 24/7, it can also create stress in your personal life. Many people are reacting to this stress by turning to self care. The wellness industry is booming as consumers look for relief from the stress of everyday life. Follow along for ideas on what fall craft supplies to stock in your store to keep up with the current wellness trends.
According to the Global Wellness Institute (GWI), the wellness industry grew more than 10% over a two year period, reaching $3.7 trillion in value. Self care kits are popping up all over the marketplace, fueled by consumer demand. Candle kits, body scrubs, and meditation programs are marketed with the tagline “you deserve it.” Large brands are forging partnerships to bring wellness oriented products into mainstream businesses. For example, S’well and Marriott International partnered to offer an eco-conscious line of wellness products available for purchase in all rooms.
What the internet tells us
Data from Google shows that the search term “self-care” peaked after the November 2016 US election. The turbulent political climate seems to have sparked a new wave of anxiety, prompting consumers to turn to self care. The trend is also being spurred by a desire to get away from screens and portable devices and focus more on time for themselves. This shift in priorities has resulted in a multi-billion dollar self-care industry in the US. The internet is flooded with products and sites offering wellness tips and products. On Instagram alone, there are more than 4 million posts with the hashtag #selfcare. The images cover a variety of products ranging from luxury yoga pants to salt baths to juice detoxes.
What consumers are looking for
As consumers try to find balance and focus more on self care, they are open to try new products and experiences. Brands and services are increasingly collaborating to meet this growing market. Current consumer interest and demand is vast and ranging, but there are some common themes. Some of the more popular options are meditation, mindfulness, macrobiotic bowls, and pressed juices, along with natural self care products.
Fall themed products in wellness trends
One way to help your customers achieve their self-care goals this autumn is to provide them with ample fall themed wellness products. These items will help consumers relax and unwind while bringing a dash of fall into their homes.
The Fall Foliage fragrance is smoky, with floral hints. The autumnal color helps to beautify any space, and the 17-ounce size ensure that this candle will last throughout the season. A fall scented candle is perfect for meditation and personal time. All Things You candles are also available in other autumnal scents such as Candied Apple and Pumpkin Spice Latte.
This layered candle is perfect for a home spa. The combination of cranberry and spiced apple set the mood for fall. The decorative candle features a trio of ombre wax layers that fade from classic red color to dark burgundy color.
Fragrance oils are typically used to scent home made candles and soaps, but there are a variety of uses for self-care. Customers can make their own bath bombs and body scrubs, too. This pumpkin spice scented fragrance oil is perfect for crafting fall scented wellness products.
Create a spa at home with mineral and dead sea salt refills. Add a fragrance oil, such as the pumpkin spice one shown above, to easily create a relaxing at home spa bath experience. The salts can also be packaged to create lovely gifts.
Indulge in a spa-like experience at home with this rejuvenating bath additive. The apricot seeds soap additive gives homemade soaps a beautiful fragrance as well as a skin rejuvenating scrub. The seeds can also just be added to liquid soaps to create a customized cleanser.
Combine this 4.12 pound tub of Life of the Party Artisan bath bomb base with fragrances and colors to make custom bath bombs. Use a bath bomb mold to create perfect bath bombs easily. Bath bombs are extremely popular and make wonderful gifts. This made in the USA product is perfect for those looking to experience DIY wellness at home.
Essential oils are a big part of the wellness trend and a top selling product. Aromatherapy is a wonderful way to relax and de-stress. The Relaxing essential oil blend from Country Lane™ has a mixture of Cananga Odorata Flower oil, Citrus Aurantium Dulcis Peel oil, Eucalyptus Radiata flower/leaf/stem/oil, and Lavandula Hybrida Oil. The scent can be used in a diffuser or to enhance soaps, bath bombs, candles and more.
What are your thoughts on the emerging self care and wellness trends? Leave a comment below! To keep up with all the latest trends, check out our buzzworthy lists.
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Morena from MorenasCorner.com is the kind of girl who would rather have paint on her fingers than get a manicure. Morena’s passion is using thrifted and inexpensive finds to craft designer inspired creations, and she enjoys creating colorful, bold pieces of home decor. The Italian-American daughter of two DIYers, she and her husband strive to pass the tradition and value of handmade to their four children.