Trend watching is key to sales success. Customers are always on the hunt for the “it” item, so preparation is key. Make sure you have the latest trend in stock and ready to sell when your clients come looking for it. To help you prepare your inventory for the new year, here are ten top trends for 2019 according to various leading craft industry groups.
10 Trends for 2019:
Color of the Year
Etsy is calling burnt orange the color of the year. This earthy hue is expected to be popular in both home decor and apparel. Etsy’s prediction is close to Pantone’s selection for the 2019 color of the year. Living Coral, “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge”, is Pantone’s pick. These Earth inspired color choices both fall in line with the overall trends for 2019 that lend towards nature and natural products.
This projected trend combines the movement towards keeping things simple with the budding nature-themed trend. Etsy predicts that florals next year will be wilt-proof and preserved in glass. Look for pressed flowers displayed in frames and, for a more unique twist on the trend, florals inside a glass vial rather than outside it. “Collections of flowers and herbs are the perfect way to bring the outdoors in whatever the season,” says Etsy Trend Expert Dayna Isom Johnson.
This laid back, fuzzy creature has been a trending figure during the 2018 Christmas season and is not going away anytime soon. Expect to see sloths on everything, from apparel to home decor and anything else consumers can get their hands on. Sloths are not just for kids, either. Women and men are embracing this fun trend as many look to slow down and enjoy life, just like the sloth does.
Succulents are taking a back seat to cacti. Southwestern motifs are emerging as a growing trend. Rugged textures, natural materials like clay, turquoise jewelry, and desert themed art will be in demand. Bold woven textiles, southwestern patterns, and even bolo ties are coming back. This trend piggybacks the rise of 90s styles, when Southwestern-themed decor and accessories were very popular.
With the “back to nature” trend comes increasing customer demand for items that are responsibly and locally sourced. Buyers are trending towards products that are natural and made from sustainable materials. Decor made with twigs, unfinished wood, and plant materials are in demand. It is one more way that consumers are getting back to nature.
Hobbycraft, the British craft company, predicts that pyrography, or wood burning, will be huge next year. Wood-burning tools can be held like a pen and come with a variety of tips, making it a fairly easy and inexpensive hobby for newcomers to attempt. Provide customers with a large variety of natural wood surfaces to practice their new hobby on.
Another trend that Hobbycraft predicts will emerge next year is the centuries-old skill of calligraphy writing. Sales of pens, ink, and paper rose last year. Calligraphy is a beautiful way to address holiday cards and wedding invitations. Beginner sets make lovely gifts, as well.
Mix and Match: More is Better
“Forget settling for a single statement piece or wild accent wall—all your favorite colors, patterns, and prints are now on the table,” says Etsy trend expert Dana. In another nod to the way the ideas of the 90s are inspiring 2019 trends, mixing and matching patterns is “in” again. Lines are a bit cleaner and crisper now, and the color palette tends more towards bold color choices instead of the pastels of the 90s. Home decor, fashion, and accessories can embrace this trend where more is better.
While the overall trend in crafts and decor is towards more natural elements, glitter is not going anywhere. Major craft brands are introducing bold, chunky glitter paint products that will appeal to younger consumers. DecoArt will introduce new glitter paint at Creativation in 2019, and is hosting a workshop to show how the product can be used to create glittery tablescapes. Plaid Crafts introduced Glitterific, a crystal clear base packed with various sized glitter crystals. Glitter paints look to overtake loose glitter as a mess-free way to get the glitter shine without the shedding.
The Darice 2019 Wedding Trend Guidebook is packed with a variety of ideas and products to create a dream wedding. The recurring element in current weddings is personalization. Couples are looking for creative ways to make their big day uniquely theirs. As mentioned earlier with the other trends, consumers are trending towards natural, more relaxed products and themes. Simplicity paired with personality is one way to describe modern weddings. See our complete guide for more detailed ideas, product suggestions and top trends for 2019 weddings.
For more ways to keep up with current trends in the craft industry, see our article about trendspotting with Darice.