Pinterest for Business: How to Grow Your Brand's Presence

Pinterest is a great resource for promoting your craft business or blog. Many in the industry will tell you that Pinterest is one of their top traffic referrers! Keep reading to learn how you can use Pinterest for business to maximize your presence and grow a following for your brand.

Create a Business Account

To maximize your success using Pinterest for business you will need a business account. Don’t worry, it’s free! If you already have a personal account you can easily convert it to a business account. Why make the switch? Business accounts come with extra features like Pinterest Analytics that will help you analyze your traffic, and that’s better for marketing. You will also need a business account to be able to create ads on Pinterest to promote your products. Use your business logo as your profile picture to raise your brand recognition, and start pinning!

Alt Text on Images

Alt text, or alternative text, is an added image tag on photos. This alt text helps search engines understand what the picture is about. Alt text will also appear automatically in the Pinterest description box when someone pins one of your images, so don’t leave it blank! On WordPress you can add alt text after you have uploaded an image.

Rich Pins

Rich pins add more context to your pins. Basically, they show extra information directly on the pin, making it easier for viewers to learn about the item. There are four types of Rich Pins: app, product, recipe, and article. For sellers, product pins will be the most useful as they make shopping easier for Pinterest users. Product pins include real time pricing, availability, and information on where to buy the product. Once you create your Pinterest account you can click here to add Rich Pins to your account.

Pin Everyday

Pinterest essentially “rewards” active users. The more frequently you pin, the more traffic you will see because your content as a contributor will show up more. “Fresh” pins directly from web sites and blogs are preferred to repins, according to a recent conference held by Pinterest. The more engaged you are with the site, the better. There is no limit to how many pins you can add per day, so don’t hesitate to add engaging content as you find it.

Tailwind Tribes

Tailwind is a Pinterest scheduler, and you can try it for free before you decide whether to invest in it. Tailwind Tribes, however, are free and a great way to find engaging content. Remember when I mentioned you should pin everyday? That’s easy to do with Tailwind Tribes. Professional blogger Amy Anderson shares why she loves Tailwind Tribes this way:

You can pick a group of trusted fellow pinners and share specific content with them according to a theme. Pinterest share groups are VERY easy when using Tailwind Tribes. Stop using Facebook threads with multiple clicks or copying and pasting. Schedule right to Pinterest instead. You can share EXACTLY what you want your friends to pin, like a big marquee light that says “pin me.” Bloggers use this to promote each other. You are controlling what your Tribemates pin from you. You WILL grow page views and repin counts! Just add when you want, and pin when you want!

Amy shares a step by step tutorial on how to get started with Tailwind Tribes. Click to read why “You’re Crazy if You’re Not Using Tailwind Tribes” by Amy Anderson.

Promoted Pins

Anyone with a business account on Pinterest can pay to promote their pins. You can choose one (or more) of your pins to promote to a target audience. Set your budget, determine your audience, and let Pinterest place your pin in front of the right eyes. You can check to see how well your promoted pins are doing by studying the analytics. Pinterest tracks four types of conversions: page visits, sign ups, check outs, or your own custom metric. Pinterest offers suggestions for “campaign best practices” to help you get started with promoted pins.

These strategies will help you grow your reach on Pinterest, and that’s great for business! To learn more about how to grow your craft business, see our post about how to grow your social media following.