• Skip to content
  • Skip to primary sidebar
  • Skip to footer

Darice | Blog

Made for Making

  • DIY & Inspo
    • Craft Basics
      • Art
      • Fabric Crafts
      • Paper Mache
      • Wood Projects
      • Yarn Projects
      • Organization & Storage
    • Seasonal
      • Winter
        • Christmas
        • New Year’s Eve
        • Valentine’s Day
      • Spring
        • St. Patrick’s Day
        • Easter
        • Earth Day Crafts
        • Mother’s Day
      • Summer
        • Father’s Day
        • 4th of July
      • Fall
        • Halloween
        • Thanksgiving
    • Home Decor
      • Floral
      • Tablescapes
      • Wall Art
      • Wreaths
    • Jewelry
      • Bracelets
      • DIY Fashion
      • Earrings
      • Necklaces
    • Kids
      • Classroom
    • Paper Crafts
      • Card Making
      • Scrapbooking
      • Paper Decor
    • Party
      • Party Crafts
      • Wedding
      • Baby
  • Small Business
    • Brick and Mortar
    • Online Shops
  • Industry
    • Camps
    • Education
    • Makers
  • Buzzworthy
    • Shows & Events
    • Trends
    • Maker & Store Spotlights
  • Shop Wholesale
You are here: Home / Small Business / 6 Ways to Keep the Momentum Going After Launch

02.19.20 By Kathy Leave a Comment

6 Ways to Keep the Momentum Going After Launch

Opening a brick and mortar retail business can be exhausting.  I know, firsthand! As retail business owners, we put so much effort into making our visions a reality. Then, in order to get people immediately into our door, we focus on hosting an amazing grand opening event.  After putting so much work and effort into the store launch, it’s no surprise business owners can “crash” a little.  After our grand opening, we might find we’re a little wiped out. Maybe funds are low and then we find it challenging to keep the momentum going.

store launch ideas for keeping momentum going - Darice blogIf you’re preparing to open a store soon, or if you recently opened, I’m here to give you some ideas on how to keep the buzz going.

6 ways to keep the momentum going after a store launch:

#1: Public Relations

Just because you had a ribbon-cutting ceremony, or maybe some media attention for your grand opening it doesn’t mean you can’t reach out to more media outlets.  You still have a story to share, you sill want people to learn about you – why not reach out to your local news stations and tell them about your shop! It might surprise how many local TV stations are looking for a story or business to feature.

#2: Neighborly Love

You might have been too busy to get out into your neighborhood and meet other business owners.  It’s understandable! But now is a great time to grab a stack of your business cards or marketing postcards and go introduce yourself. Some of the best referrals you can get are from other business owners in your area.  You might also find about some of the local activities you can participate in too.

#3: Collaborations and Events

A great way to keep the momentum going is to offer experiences in your store.  Find some makers, bakers, or other small business owners and collaborate with them for an in-store event or workshop.  Not only will it help get foot traffic into your store but you’ll be supporting a fell small business owner too.

#4: Consistency

This will be more important than ever after you launch your store.  You want to be consistent with your email marketing and posting on Facebook and Instagram.  Emails can be your best converting marketing effort and social media platforms reward businesses who are consistent with their posting scheduling by sharing your posts with more people. Oh, and don’t forget to engage with other local businesses in your area on social media – this is a great way to get more local followers and potential customers in your store.  Click here for a list of trends in social media for retail businesses in 2020.

#5: Storefront 

You might have been to busy with the interior of your store to pay attention to the details of the exterior but your storefront is important.  Do you need to purchase a better sign? Do you need to add an open sign? Add planters near your front door? Create more visually appealing window displays?

#6: Online Presence

You might have a physical location but your online presence is extremely important.  Be sure to claim your Google My Business listing, add links to your website and keep your hours updated on other online directories.  If you have a website, ensure that your customers know within seconds that you have a physical location, where they can find you, how they can reach you, and your hours of operation.  Complete your bios on all social media accounts. Potential followers should know within seconds of seeing your accounts, what your business is and what you sell.

__________________________________

If you’re preparing to launch soon, I wish you nothing but the best of luck!  Remember to save some energy for after that fun and exciting grand opening event – because this is when the work really begins.

If you have some tips to share with other retail business owners and how they can keep the momentum going after a store launch, please comment below and share it with us!

You may also like -

  • 8 Ways to Get Your Small Business Seen8 Ways to Get Your Small Business Seen
  • Tips for Flipping Inventory After the HolidaysTips for Flipping Inventory After the Holidays
  • Grow Your Brand’s Presence on PinterestGrow Your Brand’s Presence on Pinterest
  • 5 Things Store Owners Can Do During Mandated Closures5 Things Store Owners Can Do During Mandated Closures
  • 6 Questions To Ask Before Choosing a POS & Website6 Questions To Ask Before Choosing a POS & Website
  • Creative Ways to Bring in Revenue With No Foot TrafficCreative Ways to Bring in Revenue With No Foot Traffic
  • Small Business Guide For Holiday PlanningSmall Business Guide For Holiday Planning
  • Small Business Trends for Independent Retailers in 2019Small Business Trends for Independent Retailers in 2019
Kathy

Since founding The Salvaged Boutique with her sister in 2013, Kathy watched her passion grow from a fun blog and hobby with her sister on the side of her full-time job, to a thriving brick and mortar home decor store. After running the store for years, she saw the need for an online community where small business owners could find resources. So she took it upon herself to create Savvy Shopkeeper, a blog and online business dedicated to educating, motivating and building a community of shop owners. From a full-time job to full-time entrepreneur, Kathy helps hundreds of store owners and makers navigate store ownership while running a store herself.

https://savvyshopkeeper.com/

Filed Under: Brick and Mortar, Online Shop, Small Business Tagged With: brick and mortar, business ideas, business tips, shop small, small business, store launch

« DIY Modern Plastic Canvas Organizer
DIY Monogrammed Kitchen Towels »

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube

Subscribe For Updates

Latest on Instagram

Follow on Instagram

Archives

Visit Darice's profile on Pinterest.

Categories

Let us help you craft your creativity. Stay up to date, subscribe now.

Footer

Darice was founded in 1954, by Pat Catan, an entrepreneur from humble beginnings who valued hard work and dedication. Today, Darice Inc. is a premier manufacturer and wholesale distributor in the craft industry.

Copyright © 2021 · Genesis Framework · WordPress · Log in