If you own a brick and mortar store, you probably buy products from Darice to resell. If you own a craft store or if you have a business that offers creative workshops, you probably buy craft-related items from Darice for your workshops. But have you considered what you can do with products from Darice for a store or DIY window display?
I co-own The Salvaged Boutique in Lakewood, Ohio with my sister. We’re a home decor and gift boutique with a creative studio. We offer custom painted furniture services and creative workshops in our studio. With spring arriving in Northeast, Ohio, we knew we wanted a bright window display. The cold and snow can take its toll during the winter months. Having a refreshing window display can cheer up the neighborhood.
A great DIY window display needs to be eye-catching. Displays need to be large enough and the message/theme need to read clear in order to attract both shoppers on foot and in vehicles. So think big, bold, and over-sized.
Tips for creating an eye-catching DIY window display.
#1: Set a Game Plan.
Designing a window display should involve some planning. Our store has been open for 3 ½ years, but we have yet to use our window space to feature workshops. We knew highlighting our workshops would be ideal for the bright and spring-like vision we had for the window. So, we sat down with good old pen and paper and laid out a plan for the window.
Since Darice is a wholesale company, minimum quantities need to be considered. So, you’ll want to think about how to use multiples in your design. With this in mind and our “plan” in hand, we went to Darice’s showroom in Strongsville, Ohio to order the items for our window display.
Even if you can’t visit the showroom, grab your plan, and visit Darice’s website to place your order.
In retail, it’s always best to be very clear about what you are selling – signage is a way to do this. We used Darice cardstock paper and a glue gun to create paper fans. We printed the letters on white paper, cut them out and glued them to the paper fans to create a “WORKSHOPS” sign that was simple, pretty and big enough to read without overpowering the window. I punched a hole at the top, used twine and a staple gun to hang the letters.
If hanging a sign isn’t an option, another great way to display a sign in a DIY window display is by using a Darice easel. We used an easel to display a canvas sign with vinyl lettering to advertise our hand-lettering classes.
We used Darice cardstock to create our paper flowers, too. Many window display areas don’t have backdrops or somewhere to hang items so you have to get creative. We attached the large paper flowers to an old set of tall window shutters we had in our basement storage – it’s a freestanding display that can be used throughout the year. Get creative and save some money by reusing items you have in storage.
To highlight our “Chalky 101” furniture painting workshops, we chose to use an old desk we had in our basement to display for a “before and after” effect. In order to highlight the products we sell in our store related to furniture painting, we stacked a few unfinished crates and used the area inside each crate for a little merchandising.
What’s great about these crates is that they can be painted, stained or used as-is. The minimum quantity is high but they can be resold, repurposed, or used for other store displays. We’ll also be taking a big stack of these for a display at an outdoor market we participate in during the summer.
#5: Depth and Height.
Use depth and height in the window to your advantage. It gives your window display dimension. We placed some items at the back, middle and front, like our handmade wall hanging made from Darice yarn, hemp twine, and wood beads. We used a simple hook at the top of the window to hang it. We also had varying heights, from the tall paper flower display to the half-painted cabinet door sitting on the floor.
We also love Darice tiered craft carts! They’re great for displaying and keeping things organized. Use them in your office area, storage rooms, or for merchandise items in your store. We used our white cart to display the pretty yarn used to make the wall hangings.
Our felt flower artist, Maureen of All Spelled Out, makes the most beautiful flower wreaths.
In a home, these 12” gold hoop wreaths display beautifully. But for our large window, we knew we would need an over-sized version. So we ordered some of Darice’s 24” Wood Embroidery Hoops and a stack of felt sheets.
Maureen was generous enough to create these wreaths by spray painting the embroidery hoops in gold and making over-sized versions of her felt flowers for our display. Gorgeous, right?
As brick and mortar store owners, we juggle many balls. Creating a DIY window display like this can be a big effort and take time, so be sure to ask for help. Ask family members, friends, employees, a business partner, subcontractors, or anyone who would be happy to help you. You might be surprised at who’s willing to help!
Do you own a storefront? What tips do you have for creating an eye-catching DIY window display?
You may also like -
Since founding The Salvaged Boutique with her sister in 2013, Kathy watched her passion grow from a fun blog and hobby with her sister on the side of her full-time job, to a thriving brick and mortar home decor store. After running the store for years, she saw the need for an online community where small business owners could find resources. So she took it upon herself to create Savvy Shopkeeper, a blog and online business dedicated to educating, motivating and building a community of shop owners. From a full-time job to full-time entrepreneur, Kathy helps hundreds of store owners and makers navigate store ownership while running a store herself.